01 — Inventory what you sell
Inventory what you sell
We list every offering the company actually sells, then check it against what has a page. The gap is usually larger than anyone expects — sales talks about things the website has never mentioned.
Services/Solutions pages
{Solutions page optimization}
Rewriting the pages that describe what you sell, and building pages for the offerings that don’t have one yet.
Blog content builds interest. These are the pages people land on once they already have it.
Why it matters
The pages closest to the sale get the least attention.
Marketing puts effort into blogs while the pages describing what the company actually sells sit with a thin paragraph and a contact form. Those are the pages a buyer reaches when they have stopped reading and started shortlisting.
These are also the pages where you can be most direct about what you offer. A solutions page states a fact: we provide this, for these companies, and here is how it works. That declarative language is what search engines match to a bottom-of-funnel query, and what AI assistants pull when a buyer asks who provides a specific service.
What we see go wrong
What we see go wrong.
- One page covers five offeringsA single Services page listing everything the company does. Nothing on it can be matched to a buyer looking for one specific solution.
- It reads like a brochureAbstract benefits and adjectives, with no plain statement of what is provided, who it is for, or what happens after someone signs.
- Offerings exist with no page at allThe company sells it, sales pitches it every week, and there is nothing on the site that says so. It cannot be found or cited because it does not exist online.
- There is no structure a machine can readNo service schema, no clear headings, no questions answered directly. Assistants have to infer what the page is about instead of being told.
What we do
What the work looks like.
The inventory comes first. Everything after it is written, built, and connected.
02 — Rewrite what exists
Rewrite what exists
Plain, declarative language. What the offering is, who it is for, what it includes, what it costs to get started, and what happens next. Written so a buyer can decide and a machine can quote it without interpretation.
03 — Build the missing pages
Build the missing pages
Every distinct offering gets its own page. Not a bullet on a combined list — a page that can be found, linked to, and named when someone asks who provides that specific thing.
04 — Structure it for machines
Structure it for machines
Service schema so assistants know what the page describes. Direct question-and-answer sections covering what buyers actually ask before a call. Headings that state the subject rather than sounding clever.
05 — Connect them
Connect them
Blog posts link into the relevant solutions page. Solutions pages link to each other where offerings relate. Navigation makes them reachable in one click instead of three.
What you get
Deliverables, named.
Inventory and gap analysis
Every offering you sell, mapped against what currently has a page.
Rewritten pages
Existing solutions pages rebuilt in plain, declarative language.
New pages
Written from scratch for the offerings that have never had one.
Service schema
Markup on every page so assistants know exactly what is being described.
Question sections
The things buyers ask before a call, answered directly on the page.
Internal linking plan
How blog content and solutions pages connect to each other.
Related
Read more
GEO / AEO
Bottom-of-funnel citation
These are the pages assistants draw from when a buyer asks who provides a specific service.
Blog content
Where posts should lead
Content builds interest. Solutions pages are what that interest should point toward.
SEO
Structure and schema
Clean markup and internal structure decide whether these pages get surfaced at all.
Send us your domain.
We'll inventory your solutions pages before the call and show you which offerings have no presence online at all.