Background
{About}
I'm Trevor Tilston. As Principal & Founder of Byline Media, I run organic growth programs for B2B companies — search, content, and earned media, built as one strategy instead of three.
My background is split between SEO and PR. Most people pick one. I've run both agency-side, for clients in financial services, industrial, medical, technology, aviation, and automotive, and in-house — so I know what it means to be held accountable to sales and finance, not just to a traffic chart.
Since the emergence of generative engine optimization, I've been driving sales pipeline through GEO content strategies — getting brands cited in ChatGPT, Perplexity, AI Overviews, Claude, and Gemini. New discipline, old fundamentals: AI models surface sources with real depth on a subject and credible coverage behind them. That's what good SEO and PR have always produced.
I work with a few clients at a time. Based in Los Angeles.
How I work
Four principles.
No black boxes
You'll always know what's being worked on, the process and why it was chosen. Every deliverable is written to be read by someone without a marketing background.
You work with me
No account manager, no handoff to a junior team. The person you meet is the person doing the work.
Honest expectations
I'll tell you what's realistic, what isn't, and why — including where the tools fall short and where the timeline is longer than you'd like. What I do promise is consistent execution and work worth putting a name on.
Month to month
No retainers, no minimums. If the work stops being worth it, you should be able to leave.
The path here
Two sides of the desk.
Agency side
Wide range of clients. PR and SEO for clients across financial services, industrial, medical, technology, aviation, and automotive — enough different industries to know which tactics travel and which ones only work in one category.
In-house
Accountability to revenue. Built and ran an organic and earned media program end to end — technical SEO, content strategy, AI visibility, and media relations — reporting to executives who wanted results, not activity reports.
Now
Byline Media Both disciplines, run as one program, for a small number of B2B companies at a time.
Get started
Send us your domain.
We'll tell you where you stand before you commit to anything.