01 — Crawl and diagnose
Crawl and diagnose
We inventory every page — status, metadata, headings, what links to it, whether search engines can reach it. Findings come back in plain language with a priority order, not a 200-page export nobody reads.
Services/Search engine optimization
{Search engine optimization}
Making sure your site can be crawled, understood, and trusted — by search engines and by the AI systems answering questions on their behalf.
Everything else in the program points back to your site. If the site can't be read properly, the rest works harder than it should.
Why it matters
The one asset you actually own.
Coverage lives on a publisher's domain. AI citations come and go. Your website is the only part of this program you control outright — and it's where every other channel sends people.
Most B2B sites aren't broken in obvious ways. They load, they look fine, and nobody knows a section stopped being crawled eight months ago. The failures are quiet, which is why they last.
What we see go wrong
What we find on almost every site.
- SEO was treated as a one-time projectAn audit ran two years ago, the fixes shipped, nothing has been checked since. Every CMS update and redesign is a chance for something to break silently.
- The blog is optimized and the money pages aren'tEffort goes into blog posts while the service and solution pages buyers actually land on sit untouched.
- Structured data is missing or staleSchema tells machines what a page is. Most sites never had it, or lost it in a plugin update and never noticed.
- The front end is polished and the back end isn'tThe site looks great. Behind it, images have no alt text, half the pages have no meta description so Google writes its own, dead links dump people on a default 404, and anything shared on LinkedIn previews with no title or image.
What we do
What the work looks like.
The first two are front-loaded. The rest run continuously.
02 — Fix the foundation
Fix the foundation
Titles and descriptions written for buyers. One clear H1 per page. Canonicals resolved so your own pages stop competing. Redirect chains from old redesigns cleaned up. Crawl access confirmed.
03 — Structured data
Structured data
Schema tells a machine what a page is instead of making it guess. Organization, service, article, FAQ — whichever apply, implemented and validated. AI systems lean on this heavily.
04 — Internal structure
Internal structure
How pages link tells search engines which ones matter. Most B2B sites have this by accident. We map it deliberately so nothing important sits three clicks deep with one link pointing at it.
05 — Ongoing monitoring
Ongoing monitoring
Included, not billed separately. Schema vanishing after a CMS update, redirect chains stacking up, staging crawl rules shipping to production. Catching those in week one costs nothing.
What you get
Deliverables, named.
Full site audit
Prioritized and in plain language — what's broken, why it matters, what fixing it takes.
Implementation specs
Instructions your developer can act on. Or we implement in your CMS directly.
Schema markup
Written, deployed, and validated for the page types that apply to you.
Search Console management
Set up properly and monitored monthly, with issues flagged early.
Internal linking map
A documented structure showing how pages connect and which carry priority.
Monthly monitoring
Ongoing checks so problems surface while they're still cheap to fix.
Related
Read more
GEO / AEO
Getting cited by AI
A clean technical foundation is what makes a site legible to AI systems.
Solutions pages
Your commercial pages
The pages buyers land on when they're ready to talk deserve more than a paragraph.
Measurement
Proving it worked
Search visibility, AI citations, and inbound leads in one monthly report.
Send us your domain.
We'll run the crawl before we talk and come to the call with findings instead of questions.