SEO · GEO · Earned Media
Most B2B companies run SEO and PR as separate efforts — or not at all. We run them as one program, so the coverage that builds your authority is the same thing that makes you rank — and the AI visibility can bring leads in before the rankings do.
Why it isn't working
Search engines and AI assistants reward companies that show consistent depth on a topic and get cited by credible 3rd-party sources. Most B2B companies fail to see results because:
The problem isn't effort. It's that nobody owns the whole strategy.
Timeline
Traditional SEO
AI search
Content built to be cited, paired with credible earned coverage, works on both timelines at once.
Two timelines, one program. One shows results while the other compounds.
What we do
Search and AI visibility, built as a system rather than a stack of blog posts.
Presence in the publications your buyers actually read.
Trade bylines and awards are credibility signals search engines and AI models weigh heavily — and proof points your sales team can use. Run separately, they're two line items. Run together, each one makes the other work harder.
Background
Trevor has built and run organic and earned media programs for companies in technology, healthcare, industrial, financial services, aviation, and automotive — directing SEO, content strategy, AI search visibility, and media relations end to end.
You work with him directly. No account manager, no handoff to a junior team.
What that covers
How we start
Agencies bill you for the ramp-up — discovery calls, audits, onboarding — before they've proven a thing. We don't think that's fair.
The first two weeks are unbilled. By your official start date you'll already have:
Two weeks of work before your first invoice. Then month to month — we earn our keep every month.
How it works
STEP 01
We audit your search visibility, site health, AI presence, and media footprint. You get a specific list of what's broken, what's missing, and what we can improve with timelines.
STEP 02
We agree on content strategy topics, the target publications, your subject matter experts, and the process.
STEP 03
We do the work — writing, optimization, pitching, submissions. You approve.
STEP 04
Monthly read-out on what moved, why, and what changes next. In a plain language document you can share, not a dashboard screenshot.
Get started
Send us your domain. We'll tell you what your search visibility looks like, whether AI assistants mention you when buyers ask about your category, and where the fastest wins are.